Can junk mail make YOU rich? Maybe. Click here to buy the book "I Sent You a Letter... Did You Reply?, and find out. The U.S. Post Office is THE WORLD'S LARGEST HOME DELIVERY SERVICE, and wants to help you make your company bigger and more profitable. Do you take full advantage of its services? Do you mail your company's messages to people who will buy from you? Are you direct mail copywriting? |
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 I Sent You a Letter... Click here to buy the book "I Sent You a Letter... Did You Reply?
This is the true story of a young man from New York who found fame and fortune in America's Midwest, working at a job (creating junk mail) that nobody else wanted. For 60 years he has advised companies and nonprofit fundraisers on how to use the mail to sell their products and services to millions of people. His name is Henry C. Cowen, and he is the whiz who has probably already touched your life, even though you may never have heard of him. For about half of Cowen's working years, two of the nation's largest direct mail companies paid him to work exclusively for them - and gave him unlimited budgets to find and test new ideas, new ways to sell, new ways to make more money. He is responsible (like it or not) for much of the mail you have received in your lifetime. Click here to buy the book "I Sent You a Letter... Did You Reply? |
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Last Updated ( Sunday, 02 July 2006 )
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He's the whiz who has advised companies for 60 years - yes, 60 years! - on how to sell their products and services by mail. He has created direct mail advertising - that is, junk mail, as it is often called - for American Express, Exxon, TV Guide, American Automobile Association, Family Circle, Sports Illustrated, Time and dozens of other companies and nonprofit organizations in the United States, Canada and Europe. And, he's an expert at direct mail copywriting. |
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 Henry Cowen Henry Cowen has been receiving recognition of his abilities for a long time, beginning in 1952, when the Des Moines Junior Chamber of Commerce named him "Young Man of the Year." That was the start. He says he has lost track of some later awards, but here are a few he remembers. In 1975 the New York Direct Marketing Club gave him the "One Hundred Million Leadership Award" - only the fourth person in history ever to receive it. In 1984 he was named "Marketer of the Year" by the New York Direct Marketing Club, and the following year he received the Silver Apple Award for "distinguished service to the direct marketing community." |
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Last Updated ( Saturday, 01 July 2006 )
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Dear Friend:
ARE YOU A SALES PERSON? I mean what do you do when you work? Do you sell some-thing? Cars? Clothes? Computers? Something else? Whatever. Anyway, if selling is important to you, you should be sure to get a new book called "GRANDPA HENRY SPILLS THE BEANS" and read about great salesmen of the past who will inspire you and maybe even change your life. (see Chapter 2 in the book.) | |
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Last Updated ( Friday, 18 August 2006 )
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